The ATSC 3.0 television broadcast standard isn’t just about better picture and sound or new modulation and compression techniques. It could change the traditional model of linear television broadcasting completely, with capabilities like targeted advertising and interactive, Web-enabled content.
To unlock the full potential of ATSC 3.0, broadcasters will need to update their media and business workflows and prepare their back office and distribution systems—without disrupting current operations or incurring costs disproportionate to the expected incremental revenue.
NTC has decades of experience as a vendor-independent, trusted partner for some of the largest broadcasters and programming distributors in the world. Our consultants and engineers help plan and design business processes and technical systems, with cost-effective combinations of on-premises hardware, off-the-shelf and custom-developed software, and cloud and managed services.
To find out more about how NTC can help your station or station group realize the benefits of ATSC 3.0, call Laurie Morse in NTC’s Glendale, California, office at +1 818 265 4422, or use the contact form below. We’ll get back to you within one business day.